Joshua Welch — Business Photoshoot Overview

Session purpose Capture professional, authentic images that reflect Joshua Welch’s expertise as an engineer: thoughtful, precise, approachable, and modern. Images will work across LinkedIn, personal website, company bios, proposals, and press materials.

Style & mood

• Editorial-inspired, natural lighting when possible, with clean, minimal compositions.

• Neutral, professional palette: soft grays, navy, white, and subtle textures.

• Candid moments mixed with polished headshots to show both technical competence and personable collaboration.

Suggested locations

• On-site: engineering office, lab, or workshop to showcase tools, plans, and work environment.

• Urban/industrial outdoor: clean structures, exposed concrete, metalwork for an engineered aesthetic.

• Neutral studio: controlled lighting for polished headshots and portraits.

Wardrobe

• Business casual: well-fitted button-down shirts, knit polos, tailored blazers.

• Textured layers (light sweater under blazer) to add depth without distraction.

• Avoid loud patterns and large logos; prefer solid colors and subtle textures.

• Optional: safety vest or hard hat for contextual “on-site” shots if relevant to his role.

Shot list Headshots

• Classic head-and-shoulders with subtle three-point lighting.

• Relaxed headshot with slight smile and direct eye contact.

• Profile and three-quarter shots for variety.

Professional context

• Working at a desk reviewing blueprints or CAD on screen.

• Pointing to or discussing plans with a colleague (over-the-shoulder interaction).

• Hands-on with equipment, tools, or prototype components (detail hands shots).

Environmental portraits

• Leaning against a workspace or railing to convey approachability.

• Walking through a site or corridor to suggest motion and leadership.

• Framing with machinery or structural elements to emphasize engineering focus.

Detail and brand assets

• Close-ups of hands, tools, sketches, screens, and technical drawings.

• Wide establishing shots of the workspace to set context for bios and editorial use.

• Lifestyle images: casual coffee break, collaborative meeting, whiteboard brainstorming.

Posing + direction

• Encourage natural gestures: explaining, pointing, writing, or typing.

• Use prompts that elicit thoughtful expressions (e.g., “Walk me through the challenge you solved here.”).

• Keep posture relaxed but confident; slight lean forward for engaged, approachable energy.

Deliverables

• 25–40 edited images: a mix of headshots, environmental portraits, action shots, and details.

• Color and monochrome versions for flexible use.

• Web-sized files and high-resolution files for print.

Timeline & logistics

• 1.5–3 hour session depending on number of locations and outfit changes.

• Pre-shoot consultation to confirm locations, wardrobe, and must-have shots.

• Final edits delivered within 7–10 business days.

Notes

• We’ll prioritize authentic, documentary-style images that balance technical credibility with human connection.

• Bring any props that represent Joshua’s work (tablet with CAD files, blueprints, prototype parts)

• Select tailored suits in classic colors such as navy, charcoal, or black for a timeless, luxurious look.

• Incorporate fabrics like silk blouses, cashmere, or fine wool to enhance elegance and texture.

• Opt for minimal accessories, including leather belts, understated jewelry, and polished shoes, to keep the focus on the outfit.

• Combine blazers with pencil skirts or tailored trousers paired with crisp shirts or silk tops for versatility and sophistication.

• Ensure grooming is impeccable and makeup stays subtle to complement the refined style.

Branding Plan for Joshua Welch

Objective

• Establish Joshua Welch as a trusted, approachable expert in his field (define niche below) who blends authenticity with professionalism.

• Increase visibility, lead generation, and client conversion across digital channels.

• Build a consistent, recognizably refined visual and verbal identity that supports long-term growth and premium pricing.